About Me
I’m Lauren McDowell, a storyteller with a passion for design, marketing, and visual media. My work sits at the intersection of strategy and creativity, where clear messaging meets compelling visuals.
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As a Marketing Specialist, I’ve built brand presence and led campaigns across digital and print. From strategy to asset design, I focus on creating polished work that delivers results. I enjoy diving into analytics as much as exploring typography, because understanding what resonates is what makes a brand thrive.
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Outside of work, I take on freelance projects as a Video Editor. Editing is where I combine technical skill with creativity, shaping narratives through pacing, sound, and imagery. Each project is an opportunity to turn raw footage into something emotional and memorable.
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My toolkit includes Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign), HubSpot, and experience in branding, content creation, and campaign management. What drives me is curiosity and a love of learning.
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At the core of everything I do is storytelling. Whether refining a brand voice or editing a video, I thrive where creativity and strategy overlap, bringing ideas to life in ways that connect and inspire.
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Let’s create something together.
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Experience
October 2022 - Current
Crane Pumps & Systems
Senior Marketing Specialist
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Designed and executed multi-channel marketing campaigns, leveraging HubSpot and Constant Contact to increase digital engagement and support product growth.
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Grew the company’s LinkedIn audience by 31% over 3 years, driving brand visibility in Municipal, Building Services & Industrial, Military, and Pressure Sewer markets.
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Produced brochures, banners, product videos, and technical manuals that aligned with customer needs and sales goals.
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Coordinated trade shows and industry events, developing promotional materials, social media campaigns, and managing onsite branding to increase lead capture.
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Partnered with cross-functional teams (sales, product management, engineering) to align marketing with business objectives and ensure technical accuracy in campaigns.
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Introduced consistent brand templates and streamlined design processes, reducing turnaround time for collateral requests.
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Successfully supported multiple product launches by delivering cohesive campaigns across digital, print, and event platforms.
July 2023 - Current
ZATV
Freelance Video Editor (Independent ​Contractor)
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Edited 20+ professional YouTube videos, crafting cohesive narratives aligned with producer vision and brand guidelines.
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Enhanced storytelling with advanced editing techniques, video production workflows, motion graphics, and sound design to maintain high audience retention.
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Built long-term trust with producers, consistently securing repeat freelance contracts due to high-quality deliverables.
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Collaborated directly with producers to incorporate iterative feedback and revisions.
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Developed style guidelines for recurring series, improving consistency and efficiency across future editing workflows.
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Delivered projects within 1–2 week turnaround windows, balancing speed and quality to meet channel publishing schedules.