top of page

About Me

I’m Lauren McDowell, a video editor and creative marketer with a background in storytelling, design, and brand strategy. My work spans entertainment and marketing, combining creative execution with an understanding of audience, messaging, and strategy.

​

In product marketing, I develop campaigns and creative that help translate technical products and ideas into clear, engaging stories. My experience spans campaign strategy, content development, email, digital and print assets, sales enablement, and brand management.

​

As a freelance video editor, I edit long-form YouTube entertainment content, shaping raw footage through pacing, comedic timing, sound, graphics, and storytelling. I’ve been editing for more than a decade, and that experience has shaped how I approach creative work across every medium.

​

My toolkit includes Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Illustrator, and InDesign, along with HubSpot and experience across content strategy, campaign management, and brand development.

​

I’m drawn to work where creativity has a purpose, whether that means finding the perfect cut, developing a campaign concept, or figuring out the clearest way to communicate an idea.

​

Let’s create something together.

JLphoto-61
JLphoto-19
JLphoto-28

Experience

December 2026 - Current

Elliott Tool Technologies
Product Marketing Specialist

  • Built a persona-based marketing program across two business units, defining customer segments from CRM account and revenue data and recommending a low-volume segment be shelved to focus resources.

  • Wrote and launched 5 automated email nurture sequences in HubSpot (re-engagement, upsell, trade show follow-up, gated content), with branching logic, form triggers, and a performance dashboard tracking list growth, opens, clicks, and form submissions.

  • Managed the SugarCRM-to-HubSpot segmentation setup, diagnosing and fixing sync errors and duplicate enrollments that were corrupting persona lists.

  • Led project management for a 6-week AI pilot that deployed an email classifier for customer service ticket triage, reaching 93% accuracy across 10 categories.

  • Managed a new product development initiative through customer problem interviews, market validation, and a pivot to a new target market; built solution decks for on-site customer demos.

  • Produced launch materials for a new product system, including the press release, distributor email and social templates, and a co-branded partner framework.

July 2023 - Curent

ZATV
Freelance Video Editor

  • Edited 40+ long-form unscripted episodes for ZATV's REACT, Teens React, and People vs Food series, including 8 videos with 1M+ views.

  • Handled the full edit on each episode, shaping footage to the producer's script with comedic pacing, motion graphics, and sound design for a Gen Z and Gen X audience.

  • Designed broadcast-style score graphics for the REACT Bullseye series.

  • Created style guidelines for recurring series, keeping graphics, pacing, and formatting consistent across episodes and speeding up future edits.

  • Delivered episodes on 1 to 2 week turnarounds to meet channel publishing schedules while earning repeat contracts from producers since 2023.

Oct 2022 - Dec 2025

Crane Pumps & Systems
Senior Marketing Specialist

  • Planned and executed multi-channel email campaigns in HubSpot and Constant Contact for product promotions and launches.

  • Ran monthly paid ad campaigns on LinkedIn and Facebook targeting four individual market segments, and grew the company's LinkedIn audience 31% over 3 years.

  • Produced brochures, banners, trade show graphics, vehicle wraps, technical manuals, product videos, and motion graphics explainers.

  • Coordinated trade shows and industry events, including promotional materials, social campaigns, and onsite branding.

  • Worked with sales, product management, and engineering to translate technical product details into accurate, customer-facing marketing.

  • Introduced brand templates and streamlined design processes, reducing turnaround time for collateral requests.

  • Delivered campaigns for multiple product launches across digital, print, and event channels.

bottom of page