Projects
Product launches, campaigns, and interface design. My work runs from the business case and positioning to the finished assets, including video, digital, print, and product UI.
01
Sentry: Product Transition and Launch
Elliott's control unit was reaching end of life, with obsolete parts and no access to the EU market. I wrote the business case for CE certification, built the plan to move customers from the legacy unit to the new one, and designed the full touchscreen interface.
02
Tube Titan Product Launch
Tube Titan is a modular system for heat exchanger fabricators, and it needed to reach customers through Elliott's distributor network. I wrote the press release, produced the product demo video, and built co-branded email and social assets distributors could send under their own name.
03
Barnes Alliance Program Launch
Crane needed contractors to join a new loyalty program with rewards, training, and an app. I worked with the team on messaging and visual direction, then designed the launch across print and digital ads, social graphics, trade show banners, and the program badge used on vehicles and at events.
04
SyFlo Product Launch
A new high-efficiency pump line needed a recognizable identity at launch. I shared direction on the look and messaging, then built the campaign across digital ads, LinkedIn content, and trade show banners.
